Communicate to connect with clients, colleagues, bosses, and employees
PROGRAM: Communication meets corporate goals™
(a.k.a., lead goals with strategic complans)
Leaders and communication pros who want to evoke change, to encourage others to adopt new procedures and embrace new directions. Equally fitting for communication professionals who want to allocate, justify and use limited communication resources strategically for both internal and external audiences. Also a good fit for board members, mid-level and senior managers to better understand the contribution of the communication function in their organization and want to ensure that their communication activities achieve and support organizational goals.
I rated this session as a 10 and I NEVER give this rating!
Participant, Project Management Institute (Ottawa)
FORMAT OPTIONS: Keynote (to get inspired), briefing session (to whet your appetite) OR workshop (to learn new skills).
NOTE: All programs are available in-person (as Covid restrictions permit) OR virtually online. Your choice.
DURATION OPTIONS: 30 to 60-minute keynote; OR 45 to 90-minute briefing; OR half-day, full-day, to multi-day facilitated workshop. Scope and content of presentation will be modified to accommodate the learning objectives and amount of time allocated to this session by the client.
NOTE: This, and all my communication topics, are also available as coaching or consulting packages.
Marion presented an organized, well researched and practical approach to increasing communication in the workplace … emphasized hands-on adult learning … very interactive with her audience throughout the day.
Especially in times of great flux, communication is critical. Managing change is tough and that’s exactly why strategic communication helps. That means being able to directly link your communication efforts to corporate goals in a way that influences behaviours. And the final step? Measure your results.
Can you do all that? With this session, you will.
This hands-on session pulls from Marion’s strong management and marketing research background to put laser focus on clearly linking and marrying your internal and/or external communication objectives to your organizational goals, including the bottom line.
You will develop communication strategies that directly support corporate goals.
Way beyond how to create a basic complan, this program uses a road-map to raise communication planning to the strategic level so you increase your chance of getting the results and behaviours you desire. You will clearly demonstrate how your communication objectives contribute to achieving your organizational goals, whatever they may be. As a former Director of Strategic Communications for several national organizations, Marion shares her step-by-step system, developed over decades of trial and error, to ensure that your communication efforts provide real value to your organization.
Finally, a way to quantify the impact of communication.
Communication is traditionally considered a “soft skill” and as such, is in jeopardy of being overlooked, undervalued or even under-funded. If you find yourself wondering how to explain the operational impact of communication, demonstrate why communication is crucial to obtaining your organizational goals, and how you could most effectively use the communication tools at your fingertips, this is the program for you.
- Choose a specific corporate goal to directly link to your communication efforts;
- Identify behaviour, knowledge, and attitude changes you want to see;
- Determine what research and data will help support your plan;
- Measure and demonstrate the irrefutable impact, value, and ROI of communication efforts;
- Spotlight communication initiatives as an integral part of any project;
- Get buy-in and support for your complan from colleagues and stakeholders;
- Create a people-driven, actionable, realistic plan;
- Justify communication resource allocations to decision-makers;
- Energize and spotlight your communication efforts and team.
In short, this program gives you the tools and insights to communicate and encourage change in a way that it will be acted upon.
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